Lucia Balietti

Regional Head of Distribution, Mediterranean Countries, Middle East and Africa


  • Economics – Finance – University of Bologna, Italy 1994 MBA Marketing & Communication

  • Feb 2015 – current - Head of Distribution MMEA (Italy)
  • Apr 2014 – Jan 2015 - Regional Head of MM for MMEA (Italy)

What attracted you to Euler Hermes?

Being part of a big international group allows you to keep growing professionally - regardless of your seniority- while getting involved in new challenging roles and projects with international exposure.
Also I come from the trade financing business and I believe the sector has unexploited opportunities: companies need to stay in market and grow safely now and tomorrow … credit risk management tools and services should adapt and innovate to satisfy this never ending need.
Last but not the least … the pride of being part of a leading company of Allianz Group.

What skills and experiences do you draw on in your role?

I started my career in two major American multinationals: Hertz and Citibank, where I could train my marketing and sales skills and above all gain experience in the international arena. I then worked for eight years as Business Development Director for a commercial and investment bank in Libya: I was responsible for the development of import-export business financing through the issuing and confirmation of letters of credit, guarantees and loans, for example. There are similarities between these financial services and TCI/bonding, and a better understanding of the banking business helps you better contribute to the strategic development of new bank partnerships.

What do you enjoy most about working with Euler Hermes?

The diversity. The everyday cultural exchange, the breeding ground for new innovative projects of which we are actors and authors, the professional level of colleagues from which there is always something to learn, a positive work environment and strong respect for people... to name a few.

Describe Euler Hermes in 3 words

Diversity. Challenging. People.

What are your development and career perspectives within Euler Hermes?

I joined Euler Hermes about two years ago and I have already been given the opportunity of a lateral move from Regional Market Management to Distribution. Looking forward I’m very open and keen to challenge myself: I can see different paths from taking Market Management or Commercial & Distribution roles to whatever opportunities may arise within the Group aligned with my experience and background. ​​​​​​​​​​​​

If you have worked in different countries, tell us about that experience.

Playing a Regional role, I have the unique opportunity to work with many countries: Italy, Greece, Morocco, Turkey, GCC, South Africa - each with different market maturity and dynamics. It is challenging and rewarding at the same time: you need to ensure performance and consistency but then you are rewarded with an incredible opportunity to gain experience, test yourself on different playgrounds, and enrich yourself culturally and on a human level living real diversity everyday. Finally and not least… I love travelling!