HOUSEHOLD EQUIPMENT

“Smart” is priceless but it comes at a cost

Sector
Value

USD3600bn

M

MEDIUM RISK for entreprises

  • Fragmentation

  • Internationalization

  • Capital Intensity

  • Profitability

  • New market opportunities, thanks to the rise of the middle class in emerging markets
  • Limited potential for disruption considering the importance of R&D and barriers to entry
  • Rising importance of digital products inside homes
  • High sensitivity to household incomes and savings rate expected on the rise
  • Reliance on the cyclical construction market
  • The Steinhoff group, among the ten first furniture players in the world, is still in trouble after being recently audited

Key players

Country Role Sector risk
China

#1 Producer

#1 Exporter

#2 Importer

B

Medium risk

Japan

#2 Producer

#4 Importer

B

Medium risk

United States

#1 Importer

#3 Producer

#5 Exporter

B

Medium risk

Germany

#4 Producer

#3 Importer

#6 Exporter

B

Medium risk

Contact Euler Hermes

Economic Research Team

research@eulerhermes.com

Risk Analyst

Marc LIVINEC

marc.livinex@eulerhermes.com

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