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Addressing needs of tissue and wrapping papers following the surge in health and e-commerce activities due to the pandemic

S

SENSITIVE RISK for entreprises

  • Fragmentation

  • Internationalization

  • Capital Intensity

  • Profitability

  • Fragmentation

  • Internationalization

  • Capital Intensity

  • Profitability

  • Growing need for (cardboard) packaging, in line with soaring e-commerce activities
  • New market outlets stemming from rising middle class across Emerging Markets
  • Strong demand for hygiene products
  • Sensitivity to upstream pulp prices
  • High investment costs to improve production efficiency with regard to poor use of water and electricity
  • Plastics price low enough to compete with cardboard in the packaging outlet
  • Skyrocketing digitalization eating away at the consumption of printing and writing papers
  • Environmental considerations with regard to global deforestation

Key players

Country Role Sector risk
China

#1 market by revenue

C

Sensitive risk

United States

#2 market by revenue

B

Medium risk

Germany

#3 market by revenue

C

Sensitive risk

Japan

#4 market by revenue

B

Medium risk

Sweden

#5 market by revenue

C

Sensitive risk